This is my blog where I share my experiences of setting up, running and scaling businesses.
Read more to learn about the highs and lows, the good and bad times, the great times and the downright difficult times. I share how I hunted out opportunities, secured investment, sold businesses and formed strategic partnerships.
I also write about some of my favourite topics such as marketing (a big part of business growth), digital transformation, employing staff, time management, finance and numbers and delighting your customers.
#33 Why it’s great to survey your audience
Why is it important to survey your audience? Have you ever conducted any market research with your existing or ideal customers? This week on the podcast, I talk about surveys and why they are fantastic for your business. As you may know, I'm in the process of setting...
#32 What about Strategic Partnerships?
What are strategic partnerships? Why should you build them and how would you go about doing that? This week on the podcast, I want to answer a question I got asked on LinkedIn by Claire Sanders - a Business Development Manager from an Independent Brand Design agency...
#31 Working for yourself can be lonely sometimes
Can working for yourself be lonely? 🎧 This week's podcast episode was inspired by all of you that responded to my recent LinkedIn post about feeling lonely when working for yourself. With so many freelance professionals or people setting up businesses saying that they...
How to outsource to the right experts
How do you know that the experts that you are working with are doing a good job and delivering on what they say they will? Tricky isn't it when you are not sure exactly what they are meant to be doing? Most businesses that I work with have used (or are using when I...
#30 The Importance of Business Planning
Do you have a business plan? And if you don't, why might you need one? In this week's episode, I talk about the importance of business planning. Welcome to the second series of my podcast, which is still focused on helping people to grow a thriving business while also...
LinkedIn Tips
Show up regularly, share valuable content, make strategic connections, engage and support the work of others. Any other LinkedIn tips for growing your business? I have had 2 really interesting new business enquiries come from LinkedIn this week. Interestingly one I...
#27 Do you know about The ICO?
From 25 May 2018, the Data Protection (Charges and Information) Regulations 2018 requires every organisation or sole trader who processes personal information to pay a data protection fee to the ICO, unless they are exempt. It's worth speaking to your lawyer about...
#25 Have you thought about your Ideal Customer?
We all have limited time and money to spend on marketing so it's key to focus on those customers that are going to deliver the best ROI. The ones that want your products or services, they love your company and they keep coming back time and time again to buy from you....
#24 Think about your Customer at every Stage of the Journey?
I've talked previously about the customer journey and why it's so important. I know I keep saying everything is my favourite topic, but the customer journey, customer experience and how you look after your customers is so important. So, it is one of my favourite...
#23 Are you Happy with your Business Bank?
This might be a short episode but hopefully a useful one. Make sure that you know who has access to your bank and authority to make payments. Also, have a think about whether you might need an extra account to put the VAT or tax money in until its due. Do have a look...
#22 Why you Need to Understand Management Accounts
Do you understand your financial documents like your profit and loss? Do you get your management accounts done monthly or do you wait for 6 months or a year until you get your year-end accounts to really understand what is going on? It's also really worth trying to...
#21 Do they know, like and trust you?
How do you get people to know, like and trust you? Did you know that stats prove that only 3% of people are ready to buy from you when they first see an ad or find out about you? The truth is that your prospective customers and clients need to come into contact with...
WHAT ITS LIKE TO WORK WITH ME
Emmie is a brilliant marketing consultant as well as providing us with insightful business guidance and strategy advice. We really value having her as part of our wider team – she’s been a massive help over recent months and we look forward to working with her much more in the future.
Jeff Archer, Founder, Tonic 365
I have absolutely loved working with Emmie. She is one of the most efficient and organised individuals I have ever met. She created an incredibly thorough and helpful marketing plan for our company, and continues to assist with digital strategy. She has been an invaluable part of nourishing and growing our business model.
Annelie Whitfield, Founder, Ancient + Brave
What an amazing marketing strategy session with the brilliant Emmie Faust who helped me see the light in terms of where and how I should be focusing my attention that is realistic and very doable within my time constraints as a Mum with 4 kids trying to build my nutrition business. I’m so excited to get going and couldn’t get enough of her fab ideas.
Georgie Robertson, Nutritionist, GR Nutrition