My Blog
This is my blog where I share my experiences of setting up, running and scaling businesses.
Read more to learn about the highs and lows, the good and bad times, the great times and the downright difficult times. I share how I hunted out opportunities, secured investment, sold businesses and formed strategic partnerships.
I also write about some of my favourite topics such as marketing (a big part of business growth), digital transformation, employing staff, time management, finance and numbers and delighting your customers.
Creating a stand-out brand in a crowded market, with Nancy and Eileen from Cucumber Clothing
Sometimes being turned down for investment is a blessing in disguise. Cucumber Clothing is an amazing new brand, carving out their space in a...
The quickest route to getting your fundraising money in
When you’re in fundraising mode, the exciting bit is getting the money in. This can take a long time, as you can imagine, and is likely to depend on...
Securing funding for your business during Coronavirus
With Kickstarter reporting a 35% drop in listed campaigns in April 2020, against the same month last year, it’s clear the crowdfunding industry...
#46 Successfully matching your team to the stage of your start-up, with Andrew Waters
In the beginning, it was just you and your idea, and maybe a co-founder. This isolation doesn’t just expose you to loneliness, it also makes you...
#45 Securing investment during the global pandemic with Selin Yigitbasi-Ducker, founder of Goodsted
When Selin Yigitbasi-Ducker began looking for investment back in November 2019, she had no idea that a global pandemic would tip the odds heavily...
Finding new opportunities for your business
Forget pivoting. It’s quicker and easier to make use of those opportunities for growth you’ve been thinking about, but haven’t yet tapped into....
What do you do when you sell your business?!
As a founder, I’ve had to make some tough decisions. Luckily for me, I had a great business partner, Ed who was a massive support during those...
Launching a disruptive beauty brand and securing funding
Back in 2016 Zaffrin O'Sullivan, the founder of Five Dot Botanics was feeling frustrated. A lack of investment meant a market opportunity was...
#44 Equity vs rewards-based crowdfunding for start-ups, with Hannah Forbes
Hannah Forbes is a crowdfunding expert and founder of The Funding Crowd. She helps businesses raise investment through alternative methods. Hannah...
#43 How to secure funding for a disruptive beauty brand with Zaffrin O’Sullivan
Zaffrin O'Sullivan is the founder of Five Dot Botanics, a minimal ingredients skincare brand launched in July 2019. After initially being turned...
Who do you need in your business right now?
Which of these 3 key roles are you missing in your scale-up? I know from setting up and scaling businesses myself, it can be really lonely, can't...
How to stop your emotions from hijacking your business
Click here to listen to this episode of the Starting to Scale Podcast with Emmie Faust - interview with Elise Finn on the topic of managing your...