Business Growth Blog
Hello! This is where I share my experiences of setting up, running and scaling businesses.
Read more to learn about the highs and lows, the good and bad times, the great times, and the downright difficult times. I share how I hunted out opportunities, secured investment, sold businesses and formed strategic partnerships.
This blog is all about business growth. I write on my favourite topics such as marketing (a big part of business growth), digital transformation, and helping clients to put together a proper strategy for growth. I also do regular interviews live on LinkedIn with experts and founders, then share it to The Growth Podcast, and here on the blog too.
Female founders need our help to succeed – here are 5 actions to take
Success is a huge topic for female founders. Not least because by society's standards, the definition of success has evolved hugely over the years. I was invited to speak live on LinkedIn by the founder of The Women's Chapter, Michelle Pughe-Parry de Klerk, to share my views as a serial...
How Emmie supercharged Kip Hideaways membership growth strategy
Kip Hideaways is a membership site showcasing a curation of the very best UK holiday rentals for 2-6 people. Created by boutique travel industry experts, Liz and Sarah, Kip Hideaways takes the faff out of looking for and booking affordable rentals. The site is a one-stop-shop for reliable...
Smashing funding targets and growth with coaching business Cognomie
Cognomie provides coaching and ‘mental fitness’ to businesses, helping them to improve individual and team performance, and enabling and evolving capability within organisations. In Dec 2021, less than 3 months after working with Emmie, Cognomie managed to secure £375K in funding...
How to create a great customer experience strategy
If you run your own business, whether it's a physical or online business, your brand reputation depends on how you treat your customers. While it's easy to think that, as business owners, we're always committed to delivering the best experience we possibly can to our clients, unless we think about...
5 important business questions you must ask if you want to grow
A hard fact about being a business founder is that you don’t know what you don’t know. You’re an expert in building your business, but that doesn’t mean you have all the insights and all the answers – no one does. What you can do is keep asking questions and keep learning if you want to be...
7 ways to stop wasting your marketing budget
Are you worried you might be wasting marketing budget on activities that aren’t delivering a return? In one survey, respondents approximated that 26% of their marketing budgets are squandered on fruitless channels and strategies. Does this sound familiar? 😫 Improving the return on your marketing...
What are you doing with all your ideas?
As entrepreneurs, we have SO many ideas. But we need to focus on the mission-critical 👇 The things that are going to move the needle. Everything else is a distraction. Knowing how to focus your time/ energy and money is the first step. Focusing on just those things is the second step Ignoring all...
Cupple Case Study: Successfully launching an e-commerce brand
Service: 1:1 consultancy for 3 months - marketing strategy + growth plan + business coaching CLIENT: CUPPLE “We raised investment funding with Emmie's input and have a marketing strategy that we’re starting to implement. She is so helpful for those new to business. Very encouraging, incredibly...
Akwa Baby Case Study – growing a sustainable ecommerce brand
Service: Strategy session – 90 mins. Creating a solution to your big challenge. CLIENT: AWKA BABY Akwa Baby is an eco-conscious, unisex kids’ clothing brand, promoting a positive social narrative of self-love and confidence, inspired by African heritage. The founders of Akwa Baby were already...
Working with Emmie to market, scale and grow effectively
Greener Energy was already running as a successful business, with a strong customer base, industry awards, and fantastic customer reviews. They had a significant marketing budget and wanted to scale their business further. Knowing that marketing is an investment, they hired Emmie to audit...
Njori Case Study – Overfunding on Kickstarter in 24 hours
Service: 1:1 consultancy for 3 months – marketing strategy + growth plan + business coaching CLIENT: NJORI Emmie worked with Jack and Nick, the founders of Njori, over a 3-month period to support them with a strategic plan for sales and marketing and to launch their Kickstarter...
#86 Building an eco-friendly product with Cupple
Cupple combines a reusable cup AND reusable water bottle in one, reducing the number of items to carry for an eco-friendly, on-the-go lifestyle. Save space. Save waste. Building an eco-friendly product with Cupple The Cupple story began when Founders and cousins Amanda & Eve realised they...
Smash your 2022 Goals
Want to smash your goals in 2022? And have clarity in Jan to get shit done? If you want to go into 2022 confident that you have a plan for success then I've got something for you. Debbie and I are running a workshop in Jan It’s going to be epic You’re going to get results We’re sharing our proven...
#79 Creating an authentic and meaningful brand
Creating an authentic and meaningful brand When it comes to picking which brands to like and support, 90% of consumers feel authenticity is key. For younger generations, authenticity is a major deciding element in brand selection. Being honest and real is what brand authenticity is all...
#11 Why and how – measure your marketing effectively
Measure marketing performance effectively Why should you measure your marketing? Measuring your marketing performance is critical to business growth. If you don't, you don't know what is working and what isn't. And that means you're probably wasting loads of time and money on marketing that isn't...