This is my blog where I share my experiences of setting up, running and scaling businesses.
Read more to learn about the highs and lows, the good and bad times, the great times and the downright difficult times. I share how I hunted out opportunities, secured investment, sold businesses and formed strategic partnerships.
I also write about some of my favourite topics such as marketing (a big part of business growth), digital transformation, employing staff, time management, finance and numbers and delighting your customers.
2) How can a Virtual Assistant help you grow your business?
How can a Virtual Assistant help you grow your business? In this episode of The Business Greenhouse, I talk to Louisa van Vessem who says she performs virtual magic to make awesome businesses flow seamlessly - we all want more of that don't we? Click here to listen to...
The Importance of Market Trends and How to Identify Them
The importance of market trends - of looking at what is going on outside your company - shouldn’t be underestimated. It’s easy to get so engrossed in your own company that you forget to take a step back and look at the bigger picture. But that is when you can see...
1) Have you got a Podcast?
In this first episode of The Business Greenhouse, I talk to David Nebinski, who is a podcast host and coach in Seth Godin's The Podcasting Fellowship. Click here to listen to The Business Greenhouse on your podcasting app. David has a podcast called the Portfolio...
The Business Greenhouse Trailer
This is the trailer for The Business Greenhouse. Its a podcast for business owners who want to grow a company that thrives whatever the weather. Most people are in business to generate a profit which is great. But I believe there is more to it than that. How can we...
6 tips for Pinterest for health and wellness brands
This is a guest post from Vicky Shillings who is a Pinterest lover and a coach helping health and wellness entrepreneurs to grow their business. You can read more about her bio at the end of this post. Pinterest is a powerful search engine tool that could be helping...
Determining Your Ideal Customer
Why and How to Identify your Ideal Customer? If you want to scale your business one of the most important things you need to focus on is your ideal customer. The reason being that we all have limited resources (like time and money) so it's best to focus your marketing...
Why is Human Connection So Important?
Why Human Connection is So Important. Human Connection - is the hot topic for me at the moment. A podcast, a trip to Rome and a process called EARS have got me thinking. Last weekend I listened to a brilliant interview on the Portfolio Career Podcast. - David...
6 Reasons to Hire a Marketing Expert
6 Reasons to Hire a Marketing Expert My Grandad was a heart doctor. He was an expert at mending hearts. His advice was quite simply 'always use an expert’. I take that advice. When I am ill, when I need help with my business or when I need the answer to something....
17 Things to Consider when looking at Marketing Strategy
What do you need to consider when doing your own marketing strategy? Everyone is always talking about the importance of marketing strategy. Strategy before tactics is the big buzz phrase! But a quick search on the internet shows that there is much confusion and many...
Writing for You, Not just for Google
About 10 years ago before blogging was big I decided to start a blog. I was running a media agency at the time and I knew that I needed to understand blogging so I thought I might as well just start writing one. One more thing, If you want to be...
How to get Value From an Untapped Database
I was talking to a client the other day, that had what I would call a significant untapped database. What I mean by this is that they had a lot of data from lapsed customers that had bought products from them in the past that they hadn’t since been in touch with. I...
Why Marketing Strategy Matters
It matters because you have to have a marketing strategy in place before you do anything. Marketing tactics without strategy is a recipe for a disaster! You need to be clear of who it is you’re targeting, what the messaging is and how to best market to that...
WHAT ITS LIKE TO WORK WITH ME
Emmie is a brilliant marketing consultant as well as providing us with insightful business guidance and strategy advice. We really value having her as part of our wider team – she’s been a massive help over recent months and we look forward to working with her much more in the future.
Jeff Archer, Founder, Tonic 365
I have absolutely loved working with Emmie. She is one of the most efficient and organised individuals I have ever met. She created an incredibly thorough and helpful marketing plan for our company, and continues to assist with digital strategy. She has been an invaluable part of nourishing and growing our business model.
Annelie Whitfield, Founder, Ancient + Brave
What an amazing marketing strategy session with the brilliant Emmie Faust who helped me see the light in terms of where and how I should be focusing my attention that is realistic and very doable within my time constraints as a Mum with 4 kids trying to build my nutrition business. I’m so excited to get going and couldn’t get enough of her fab ideas.
Georgie Robertson, Nutritionist, GR Nutrition