My Blog
This is my blog where I share my experiences of setting up, running and scaling businesses.
Read more to learn about the highs and lows, the good and bad times, the great times and the downright difficult times. I share how I hunted out opportunities, secured investment, sold businesses and formed strategic partnerships.
I also write about some of my favourite topics such as marketing (a big part of business growth), digital transformation, employing staff, time management, finance and numbers and delighting your customers.
#79 Creating an authentic and meaningful brand with Aarti Parmar
On this episode of the Growth CoLab Show, we are with Aarti Parmar and we talk about... Creating an authentic and meaningful brand. What makes a brand? How to define your brand? What are your brand values? When you're ready to work with me here are the ways that I can help you: Have you done The...
#78 What makes a service offer a must-have with Janine Coombes
On this episode of the Growth CoLab Show, we are with Janine Coombes and we answer... What makes a service offer a must-have? What are you promising? How to package your offer? How to price your offer? When you're ready to work with me here are the ways that I can help you: Have you done The...
#77 How to lead yourself with your business growth with Kate Davis
On this episode of the Growth CoLab Show, we are with Kate Davis and we talk about... How to lead yourself with your business growth. Understanding your leadership style Bringing your best authentic self Communicating effectively Understanding your personal mission & how your business can...
#76 Build a £1m business without raising capital with Martha Keith
Join me and Martha Keith, founder of Martha Brook. Martha started her stationery business in 2013 with no cash. From a very small start, she built a £1m business without raising any capital. She ran a successful crowdfunding raise with her team in the summer of last year and her business is...
#75 Helping female founders and growing a successful consultancy business with Julia Elliott Brown
Helping female founders and growing a successful consultancy business with Julia Elliott Brown In conversation with Julia Elliott Brown, founder of Enter The Arena. Julia is a leading equity fundraising expert and specialist coach, working exclusively with female founders I record these episodes...
#74 Building a disruptive brand in the cooking industry with Nick Orme & Jack Raison
Building a disruptive brand in the cooking industry with Nick Orme & Jack Raison Join me and Njori founders, Nick Orme & Jack Raison to talk about their crowdfunding journey. They smashed their Kickstarter target in less than 24 hours! We will talk about... The different stages of...
#73 Building an app that helps you change the world every time you shop with Loral Quinn
Building an app that helps you change the world every time you shop Join me and Loral Quinn, co-founder of Sustainably that supports a new way of living and giving. We talk about... Building an app that helps you change the world every time you shop Marketing & branding The long term vision...
#72 Crowdfunding in COVID with Frankie Kearns
I'm talking with Frankie Kearns, the co-founder of The Park Brewery that was founded with the aim of making small-batch, high-quality, flavor-packed ales. After a successful crowdfunding campaign in 2018, Frankie and her partner were able to nearly quadruple the capacity of the brew kit, move to...
#71 Tea + Growth: Brand Building and Values
Tea + Growth: Brand Building and Values Today on Tea + Growth Laura Perkes and I are talking about defining your purpose and brand values and injecting them into every touch point in your business. When you're ready to work with me here are the ways that I can help you build your brand and values...
#70 Performance Health Checks with Tina Jennings
Performance Health Checks with Tina Jennings Crucial ways to unlock the strengths of your team to grow your business: an interview with Tina Jennings - Change and Culture specialist Your team is critical to your business growth. As leaders, we need to understand their strengths and then fill in...
Copywriting Hacks: How to write authentic copy that attracts your ideal customers
“Be yourself because an original is worth more than just a copy.” Suzy Kaseem I love this quote because the best copywriting really comes from your own authentic voice and you only, not anyone else. If you can’t get the messages and words right, how will your audience connect with you and...
Incredible ways to raise the bar on your PR: top hacks from 3 experts
Incredible ways to raise the bar on your PR: top hacks from 3 experts PR can often be mystifying to businesses. Do you ever struggle to know how to make it work? Everyone wants good PR. It's such a good way to raise your visibility and get in front of a bigger audience. When some clients I’ve...
#69 Growth + Marketing
The secrets of building a leading sock brand: an interview with Ryan Palmer from London Sock Company. I loved chatting to Ryan Palmer, the founder of London Sock Company - he shared some amazing insights about how to grow your brand, performance marketing, and lots more. Here are 5 fantastic...
#68 Tea + Growth with Laura Perkes
Watch the episode on LinkedIn Watch on Youtube: Resources from Emmie I record these interviews live on LinkedIn at 12 noon on Friday. I host a whole load of rooms on Clubhouse each week all around growth + marketing + digital come and join me and ask any questions. My username is @emmie...
#67 Crowdfunding for Growth
I'm super excited to be talking to Hannah Forbes on LinkedIn Live about all things crowdfunding. Hannah is my co-host in the ScaleUp Club For Founders and we'll be hopping over to Clubhouse straight after our chat. We're going to be talking: What does the perfect crowdfunding campaign look like?...