This is my blog where I share my own experiences of setting up, running and scaling businesses.
The highs and lows, the challenges and the great times. Employing staff. Getting investment (from Dragon’s Den and other investors). Selling businesses.
I also write on important topics such as marketing which is a big part of business growth, digital transformation, employing staff, time management, finance and numbers and much more.
Why You Need to Determine your Ideal Customer If you want to scale your business one of the most important things you need to focus on is your ideal customer. The reason being that we all have limited resources (like time and money) so it's best to focus your...read more
Why Human Connection is So Important. Human Connection - is the hot topic for me at the moment. A podcast, a trip to Rome and a process called EARS have got me thinking. Last weekend I listened to a brilliant interview on the Portfolio Career Podcast. - David...read more
6 Reasons to Hire a Marketing Expert My Grandad was a heart doctor. He was an expert at mending hearts. His advice was quite simply 'always see an expert’. I take that advice. When I am ill, when I need help with my business or when I need the answer to something....read more
What do you need to consider when doing your own marketing strategy? Everyone is always talking about marketing strategy. Strategy before tactics is the big buzz phrase! But a quick search on the internet shows that there is much confusion and many sites list the...read more
About 10 years ago before blogging was big I decided to start a blog. I was running a media agency at the time and I knew that I needed to understand blogging so I thought I might as well just start writing one. I had a couple of months at home after the birth of my...read more
I was talking to a client the other day, that had what I would call a significant untapped database. What I mean by this is that they had a lot of data from lapsed customers that had bought products from them in the past that they hadn’t since been in touch with. I...read more
It matters because you have to have a strategy in place before you do anything. Marketing tactics without strategy is a recipe for a disaster! You need to be clear of who it is you’re targeting, what the messaging is and how to best market to that audience. You...read more
I talked to a potential client last week and I knew already the story that I was going to hear. Because I hear it a lot. She has a great product. It is already selling in premium stores in London and luxury homeware stores online. She had this fantastic idea. She...read more
Just do one thing. It sounds simple, doesn't it? I wonder why I have only just discovered this amazing insight. I always thought multitasking was the way forward! Be on a call and check emails/ flick between LinkedIn, writing a proposal, texting a mum about a play...read more
I love strategic partnerships - finding partners or brands that you can collaborate or work with is such a fab idea. It's also one which is generally really good value for money. Here are a couple of ideas for ways that you can partner together: Creating shared...read more
As part of some research for a client, I needed to speak to some VA’s this week. Very kindly a few agreed to speak with me which was helpful for the research I needed. But when we got chatting I got to hear from them about all the things that they do which was even...read more
How to choose the right agency and ensure you're not wasting money! So many clients that I start working with are using the wrong agencies. They are being ripped off, or their campaigns just aren’t working. In many cases they have chosen the wrong agency for what...read more
WHAT ITS LIKE TO WORK WITH ME
Emmie is a brilliant marketing consultant as well as providing us with insightful business guidance and strategy advice. We really value having her as part of our wider team – she’s been a massive help over recent months and we look forward to working with her much more in the future.
Jeff Archer, Founder, Tonic 365
I have absolutely loved working with Emmie. She is one of the most efficient and organised individuals I have ever met. She created an incredibly thorough and helpful marketing plan for our company, and continues to assist with digital strategy. She has been an invaluable part of nourishing and growing our business model.
Annelie Whitfield, Founder, Ancient + Brave
What an amazing marketing strategy session with the brilliant Emmie Faust who helped me see the light in terms of where and how I should be focusing my attention that is realistic and very doable within my time constraints as a Mum with 4 kids trying to build my nutrition business. I’m so excited to get going and couldn’t get enough of her fab ideas.
Georgie Robertson, Nutritionist, GR Nutrition