Business Growth Blog
Hello! This is where I share my experiences of setting up, running and scaling businesses.
Read more to learn about the highs and lows, the good and bad times, the great times, and the downright difficult times. I share how I hunted out opportunities, secured investment, sold businesses and formed strategic partnerships.
This blog is all about business growth. I write on my favourite topics such as marketing (a big part of business growth), digital transformation, and helping clients to put together a proper strategy for growth. I also do regular interviews live on LinkedIn with experts and founders, then share it to The Growth Podcast, and here on the blog too.
5 important business questions you must ask if you want to grow
A hard fact about being a business founder is that you don’t know what you don’t know. You’re an expert in building your business, but that doesn’t mean you have all the insights and all the answers – no one does. What you can do is keep asking questions and keep learning if you want to be...
7 ways to stop wasting your marketing budget
Are you worried you might be wasting marketing budget on activities that aren’t delivering a return? In one survey, respondents approximated that 26% of their marketing budgets are squandered on fruitless channels and strategies. Does this sound familiar? 😫 Improving the return on your marketing...
What are you doing with all your ideas?
As entrepreneurs, we have SO many ideas. But we need to focus on the mission-critical 👇 The things that are going to move the needle. Everything else is a distraction. Knowing how to focus your time/ energy and money is the first step. Focusing on just those things is the second step Ignoring all...
Cupple Case Study: Successfully launching an e-commerce brand
Service: 1:1 consultancy for 3 months - marketing strategy + growth plan + business coaching CLIENT: CUPPLE “We raised investment funding with Emmie's input and have a marketing strategy that we’re starting to implement. She is so helpful for those new to business. Very encouraging, incredibly...
Cognomie Case Study – Smashing funding targets and growth
Scaling a global coaching business and smashing funding targets Cognomie provides coaching and ‘mental fitness’ to businesses, helping them to improve individual and team performance, and enabling and evolving capability within organisations. In Dec 2021, less than 3 months after working with...
Akwa Baby Case Study – growing a sustainable ecommerce brand
Service: Strategy session – 90 mins. Creating a solution to your big challenge. CLIENT: AWKA BABY Akwa Baby is an eco-conscious, unisex kids’ clothing brand, promoting a positive social narrative of self-love and confidence, inspired by African heritage. The founders of Akwa Baby were already...
Greener Energy Case Study
1:1 consultancy for 3 months – Marketing Strategy + Growth plan + Ongoing coaching CLIENT: GREENER ENERGY Since bringing Emmie on board, we have made amazing progress across a wide range of marketing solutions. We would recommend Emmie to any business from a start-up to a corporate organisation....
Njori Case Study – Overfunding on Kickstarter in 24 hours
Service: 1:1 consultancy for 3 months – marketing strategy + growth plan + business coaching CLIENT: NJORI Emmie worked with Jack and Nick, the founders of Njori, over a 3-month period to support them with a strategic plan for sales and marketing and to launch their Kickstarter...
#86 Building an eco-friendly product with Cupple
Cupple combines a reusable cup AND reusable water bottle in one, reducing the number of items to carry for an eco-friendly, on-the-go lifestyle. Save space. Save waste. Building an eco-friendly product with Cupple The Cupple story began when Founders and cousins Amanda & Eve realised they...
Smash your 2022 Goals
Want to smash your goals in 2022? And have clarity in Jan to get shit done? If you want to go into 2022 confident that you have a plan for success then I've got something for you. Debbie and I are running a workshop in Jan It’s going to be epic You’re going to get results We’re sharing our proven...
#79 Creating an authentic and meaningful brand
Creating an authentic and meaningful brand When it comes to picking which brands to like and support, 90% of consumers feel authenticity is key. For younger generations, authenticity is a major deciding element in brand selection. Being honest and real is what brand authenticity is all...
8 tips to get more out of content marketing
Content marketing strategy for small businesses Have you come across the term content marketing? If so, have you ever found yourself wondering what a content marketing strategy for small businesses like yours may look like and how it could help you promote and grow your business? In this post, I'm...
#11 Why and how – measure your marketing effectively
Measure marketing performance effectively Why should you measure your marketing? Measuring your marketing performance is critical to business growth. If you don't, you don't know what is working and what isn't. And that means you're probably wasting loads of time and money on marketing that isn't...
Finding new opportunities for growth in your business
Business Growth Opportunities Forget pivoting. It’s quicker and easier to make use of those opportunities for growth you’ve been thinking about, but haven’t yet tapped into. Maybe you’ve got a spark of an idea already. Something you think might work, but you’re not 100% sure. You know you could...
#81 Why it is important to have a social media strategy with Sarah Pascaru
Importance of having a social media strategy Social media is a massive topic and we were over the moon to have Sarah Pascaru join us on The Growth Show. Sarah is a member of Growth CoLab and is a social media strategist, her business Social Jooce was born in Australia (in a juice bar!) ...