My Blog
This is my blog where I share my experiences of setting up, running and scaling businesses.
Read more to learn about the highs and lows, the good and bad times, the great times and the downright difficult times. I share how I hunted out opportunities, secured investment, sold businesses and formed strategic partnerships.
I also write about some of my favourite topics such as marketing (a big part of business growth), digital transformation, employing staff, time management, finance and numbers and delighting your customers.
#46 Successfully matching your team to the stage of your start-up, with Andrew Waters
In the beginning, it was just you and your idea, and maybe a co-founder. This isolation doesn’t just expose you to loneliness, it also makes you...
#45 Securing investment during the global pandemic with Selin Yigitbasi-Ducker, founder of Goodsted
When Selin Yigitbasi-Ducker began looking for investment back in November 2019, she had no idea that a global pandemic would tip the odds heavily...
Finding new opportunities for your business
Forget pivoting. It’s quicker and easier to make use of those opportunities for growth you’ve been thinking about, but haven’t yet tapped into....
What do you do when you sell your business?!
As a founder, I’ve had to make some tough decisions. Luckily for me, I had a great business partner, Ed who was a massive support during those...
Launching a disruptive beauty brand and securing funding
Back in 2016 Zaffrin O'Sullivan, the founder of Five Dot Botanics was feeling frustrated. A lack of investment meant a market opportunity was...
#44 Equity vs rewards-based crowdfunding for start-ups, with Hannah Forbes
Hannah Forbes is a crowdfunding expert and founder of The Funding Crowd. She helps businesses raise investment through alternative methods. Hannah...
#43 How to secure funding for a disruptive beauty brand with Zaffrin O’Sullivan
Zaffrin O'Sullivan is the founder of Five Dot Botanics, a minimal ingredients skincare brand launched in July 2019. After initially being turned...
Who do you need in your business right now?
Which of these 3 key roles are you missing in your scale-up? I know from setting up and scaling businesses myself, it can be really lonely, can't...
How to stop your emotions from hijacking your business
Click here to listen to this episode of the Starting to Scale Podcast with Emmie Faust - interview with Elise Finn on the topic of managing your...
Looking after yourself is key
Have you deprioritised the things that make you feel good? This post was inspired by a podcast episode where I talked to Elise Finn about how to...
Get amazing insights from surveying your audience
Have you asked your customers what they want? There is nothing like a good bit of research. Now is a good time to find out how you can help your...
Coach vs consultant – which does your upscaling business need right now?
Leadership Coach vs Business Growth Consultant - which one does your business need right now? Last week I invited my friend Rebecca Morley onto my...