Content Marketing

In this Category, you will find articles related to content marketing for small business. So what is content marketing? It's the act of promoting your business through content - i.e. through information. This could be in various formats. You could share written content, video content, audio content, but also infographics, white papers, presentations, etc. The updates you share on social media can also be considered content. And therefore they can form part of your content marketing strategy.

Content marketing strategies

Some of the most popular content marketing strategies for small business owners include sharing content on your business blog. Within your blog posts, you can also include short audio clips and videos. These are useful because they provide additional value to your prospective clients. But they also appeal to different learning styles. So, for example, if some of your prospective customers are more visual learners, they may prefer watching videos than reading blog posts. When you share your content on your website, you also increase your chances for potential clients to find you when using search engines like Google. If you are intentional about the keywords you include within your content, you can be found. Ensure that the content you share is aimed your target audience and offers value, entertainment, and information. You may find that several of your pieces of content may become accessible to a new audience! Marketing for small businesses doesn't need to be complicated. Together with social media marketing and email marketing, content marketing can really help you promote your products and services and grow your business. Creating content on a regular basis, no matter what type of content, can help you generate leads and increase the chances of success when it comes to your marketing efforts.


Writing for You, Not just for Google

Writing for You, Not just for Google

About 10 years ago before blogging was big I decided to start a blog.  I was running a media agency at the time and I knew that I needed to understand blogging so I thought I might as well just start writing one. One more thing, If you want to be...
8 tips to get more out of content marketing

8 tips to get more out of content marketing

Have you come across the term content marketing? If so, have you ever found yourself wondering what a content marketing strategy for small businesses like yours may look like and how it could help you promote and grow your business? In this post, I’m going to...