Customer Strategy


Determining Your Ideal Customer

Why and How to Identify your Ideal Customer? If you want to scale your business one of the most important things you need to focus on is your ideal customer. The reason being that we all have limited resources (like time and money) so it’s best to focus your...

Why is Human Connection So Important?

Human Connection – is the hot topic for me at the moment.  A podcast, a trip to Rome and a process called EARS have got me thinking. Last weekend I listened to a brilliant interview on the Portfolio Career Podcast. – David Nebinksi interviewing Brian...

7 Ways to increase your Customer Lifetime Value.

Keeping existing customers is generally a lot easier than finding new ones and converting them to become paying customers.  They already know, like and trust you/ your brand/ your products. So one of the key things to think about is how can you increase the customer...