Marketing

This category contains articles related to marketing for founders of growing businesses who want tips and advice.


#11 Why and how – measure your marketing effectively

Measure marketing performance effectively Why should you measure your marketing? Measuring your marketing performance is critical to business growth.  If you don’t, you don’t know what is working and what isn’t. And that means you’re probably...

7 ways to increase your customer lifetime value

Keeping existing customers is generally a lot easier than finding new ones and converting them to become paying customers.  They already know, like and trust you/ your brand/ your products. So one of the key things to think about is how can you increase the customer...

Growth, Happiness and Failure

“If you’re not willing to fail you can’t innovate” love this quote from Brené Brown which I heard last night when watching her brilliant documentary. If you haven’t seen it already on Netflix I definitely recommend it. Starting with...