Marketing Strategies

This Category contains articles related to marketing strategies for small business owners and professionals. As a marketing consultant in the health and wellbeing sector, help craft marketing strategies for small businesses that operate both online and offline. Advertising your business through Google AdWords or Facebook Ads can be great ways to raise awareness about your local business. But marketing campaigns that are targeted and relevant to your target audience can be more effective in the long term. Some of the strategies for small businesses you can consider including online marketing strategies, like email marketing, content marketing, or social media marketing.

Having an online presence

It's important you invest in your own website and target the copy and content to your potential customers. Create compelling landing pages that will help you sell your product or service.

Content marketing

Creating and sharing well-crafted content will also help towards your business mraketing efforts. When your potential client look for content related to your business on Google or other search engines, you have a better chance to be found online. But also, if you write and share blog posts that regularly add value to your prospective clients, you start to build relationships with them and establish yourself as an authority and an expert in your field. This is something not many small business owners or local businesses do, so try and get ahead of the competition!

Email marketing

Make sure you collect the email addresses of your existing or prospective customers. Over time, you'll build an email list. And this will allow you to get in front of your audience with offers and promotions. If you need any specific ideas for online marketing for small businesses, you will find a separate Category with specific articles on that topic. And if you need any help with your marketing planning, I can help. So get in touch.


[13] Are you creating the right kind of content?

[13] Are you creating the right kind of content?

Today I’m going to talk about content, and why content’s important for businesses, and how you can create great content. So the previous episode we talked about websites and why it’s important to audit your website or to get someone to have a look at...
[12] When was the last time you audited your website?

[12] When was the last time you audited your website?

When I first start working with clients (I do business growth consultancy), part of what I do is focus on helping them with their marketing and part of that process involves auditing their website. You can listen to this podcast using the player below or by listening...
[11] Are you measuring your marketing properly?

[11] Are you measuring your marketing properly?

On this episode of The Business Greenhouse Podcast, I talk about one of my favourite topics. I’ve got lots of favourite topics actually, but measurement is one of my favourite topics. And that is because it is so important to measure what you’re doing,...
[10] Goal setting in life and business with Will Polston

[10] Goal setting in life and business with Will Polston

Do you set goals for your own life and business? Is goal setting something you do or have done before? In this week’s episode, I chat with award-winning mindset strategist Will Polston. Will aims to empower people to be able to fulfil their potential in life and...
[9] Have you got Google My Business set up yet?

[9] Have you got Google My Business set up yet?

I am going to give you a tip on Google My Business. I’m always amazed by how many businesses haven’t set up Google My Business and many aren’t even sure why they need it or how to set it up. The purpose of Google My Business is that it helps you...