I see so many start-ups and scale-ups wasting time and money on marketing activities, advertising and social media that’s not working.
It’s because they don’t have a plan, and they haven’t got the basics right.
So I invited Janine Coombes, a strategic marketing coach and consultant onto the podcast. She helps small businesses with their marketing strategy, ensuring their offer is positioned as a must-have, not a nice-to-have.
In this episode we explore:
A common misconception about marketing, and what it really is instead;
The basic marketing foundations you must get right;
4 ways you can get insight from your ideal customers;
The only thing you should assume when it comes to customer research;
How to dig down beyond surface-level problems to get inside your customers head;
How to find content ideas for your product-based business;
The 4Ps of your offer and which one to focus on first.
How to use your customer research to make sales effortless;
Links Mentioned:
Get amazing insight by surveying your customers
Mark Ritson’s Mini MBA in Marketing
Connect with Janine Coombes:
Her LinkedIn
Her website
And her YouTube Channel
