I see so many start-ups and scale-ups wasting time and money on marketing activities, advertising and social media that’s not working.

It’s because they don’t have a plan, and they haven’t got the basics right.

So I invited Janine Coombes, a strategic marketing coach and consultant onto the podcast. She helps small businesses with their marketing strategy, ensuring their offer is positioned as a must-have, not a nice-to-have.

In this episode we explore: 

A common misconception about marketing, and what it really is instead;

The basic marketing foundations you must get right;

4 ways you can get insight from your ideal customers;

The only thing you should assume when it comes to customer research;

How to dig down beyond surface-level problems to get inside your customers head;

How to find content ideas for your product-based business;

The 4Ps of your offer and which one to focus on first.

How to use your customer research to make sales effortless;

Links Mentioned:

Get amazing insight by surveying your customers

Mark Ritson’s Mini MBA in Marketing

Connect with Janine Coombes:

Her LinkedIn

Her website

And her YouTube Channel

More about me:




Find out how I can help you grow your business.

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