Topics covered: 

A common misconception about marketing, and what it really is instead;

The basic marketing foundations you must get right;

4 ways you can get insight from your ideal customers;

The only thing you should assume when it comes to customer research;

How to dig down beyond surface-level problems to get inside your customers head;

How to use your customer research to make sales effortless;

How to find content ideas for your product-based business;

The 4Ps of your offer and which one to focus on first.


Links Mentioned:

Get amazing insight by surveying your customers

Mark Ritson’s Mini MBA in Marketing


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