I see so many start-ups and scale-ups wasting time and money on marketing activities, advertising and social media that’s not working.

It’s because they don’t have a plan, and they haven’t got the basics right.

So I invited Janine Coombes, a strategic marketing coach and consultant onto the podcast. She helps small businesses with their marketing strategy, ensuring their offer is positioned as a must-have, not a nice-to-have.

In this episode we explore: 

A common misconception about marketing, and what it really is instead;

The basic marketing foundations you must get right;

4 ways you can get insight from your ideal customers;

The only thing you should assume when it comes to customer research;

How to dig down beyond surface-level problems to get inside your customers head;

How to find content ideas for your product-based business;

The 4Ps of your offer and which one to focus on first.

How to use your customer research to make sales effortless;

Links Mentioned:

Get amazing insight by surveying your customers

Mark Ritson’s Mini MBA in Marketing

Connect with Janine Coombes:

Her LinkedIn

Her website

And her YouTube Channel

More about me:

LinkedIn

Twitter

Instagram

Find out how I can help you grow your business.

Book a call ›


FREE RESOURCE: The Ultimate Guide to Scaling your Business
You’ll also be added to my mailing list, to receive regular insights on growing a successful company - unsubscribe at any time - I promise to treat your inbox with respect.