Topics covered: 

A common misconception about marketing, and what it really is instead;

The basic marketing foundations you must get right;

4 ways you can get insight from your ideal customers;

The only thing you should assume when it comes to customer research;

How to dig down beyond surface-level problems to get inside your customers head;

How to use your customer research to make sales effortless;

How to find content ideas for your product-based business;

The 4Ps of your offer and which one to focus on first.

 

Links Mentioned:

Get amazing insight by surveying your customers

Mark Ritson’s Mini MBA in Marketing

 

Connect with Janine Coombes:

Her LinkedIn

Her website

Her YouTube Channel

More about me:

LinkedIn

Twitter

Instagram