Today, I’m going to give you a tip on Google My Business.
I’m always amazed by how many businesses haven’t set up Google My Business. And many aren’t even sure why they need it or how to set it up. If this is you, let’s find out.
Tune in, and you will learn…
Tune in, and you will learn…The purpose of Google My Business
- The purpose of Google My Business is that it helps you reach and engage with your users on Google. It also enables you to get Google reviews, which I think is really key because this is social proof to potential customers or clients that you are good at what you do. So if you’ve got lots of great five star reviews (and the odd four-star one in there too), people can read through and find out about your products and services and about what it’s like to work with you. And seeing positive reviews from existing customers is a really good sign to potential customers!
- One of the great things about Google My Business is that it allows people to find your business in Google searches. It also helps show your business on Google Maps. So it’s great for people who have businesses that are very focused in the local area.
Setting up Google My Business
- Setting up a Google My Business profile is free and very easy to do. Just Google “set up Google my business” and you’ll be guided through the process. All you do is to add some basic information about your company, such as your location, contact details, etc.
- Just know that you’ll need to verify your listing. And there are various ways you can do this, but effectively they send you a postcard in the post, you input that code during the registration process, and that verifies your listing on Google My Business.
- Make sure that you update your listing regularly with photos and videos if you can. Also, add posts about yourself, and what your business does, as that allows people to get to know and trust you, which is obviously one of the key things that need to happen in order for people to want to buy from you.
- If you haven’t already got Google My Business set up, go ahead and do that. It is an easy, simple process that will have a really positive effect, especially if you can also encourage your customers and clients to leave you a review. When you do receive a review, make sure to comment with something that’s relevant. Even if the comments aren’t as good as they could be, address that both in real life and also in the response.
Related podcast episodes and blog posts
#21 – Do they know, like and trust you?
Blog post: Google My Business: why do you need it and how to set it up.
More about me
If you’d like to work with me to help you grow your business, check out my Work With Me page. You can book a FREE 30-minute discovery call. Let’s discuss the challenges you’re facing and talk about how I can help you grow your business! And if you have any questions for me get in touch via my website or connect with me on LinkedIn, and I’ll aim to cover your questions on the podcast.
