I have been preparing for a Masterclass that I’m running with The Women’s Chapter in a couple of weeks and I wanted to share a few things with you…
The main focus of the workshop is going to be digital growth surprise surprise! ( >> if you want to join us).
We are going to be exploring 10 ways to grow your digital revenue and I wanted to share a little taster of one of those here.
I have been working with digital businesses over the last 20 years and one of the first things to get clarity on is your customer – you need to understand your audience.
You need to understand what their needs are, what their pain points are, what they want and how your product or service can help them.
I say to clients that they really need to understand their target customer, and once we have done this we create a customer persona, or what some people called a customer avatar.
This has been a big breakthrough for clients in the past – where they had been relying on the traffic that was coming to their site (through SEO) but that traffic wasn’t really their ideal client, once we digged down a bit further.
We spent some time working out who is their ideal client and then it all started to make sense and generate better leads. In order to make more money, more easily, you need the right traffic/audience >> prospects >> leads into your funnel >> some of whom will convert into customers. YAY!
One of the best ways to find out more about your ideal customers is to do research and dig down deep into the data.
You can use free tools like Google Analytics, Google Search Console, analytics from your social media accounts and your own CRM.
Who are your high-value customers that keep coming back for more?
We all know the [80:20] rule. Find out as much as you can about them and use that insight to find more.
Another way to do research is customer surveys – you can use platforms like Survey Monkey to do that. You can send out surveys to ask customers more about their needs, their preferences, their behaviours, what other products or services they buy, which brands they buy, where they buy from etc.
You can get lots and lots of information from doing surveys and I’d encourage you to do one. Both with your existing customers and also out there in the wider market – talk to people that are your prospects and could become your customers.
N.B this might also be a little bonus for you as you get repeat purchases or new customers off the back of it too!
The better you understand your audience and your target customers the better you can serve them and give them what they want.
In the end, everyone will be happy – your customers will get what they want and you will make more sales.
