Important Business Questions to Ask
One of the hardest things about founding a business is you don’t know what you don’t know. In fact, even further on in your business journey there will be things that you don’t know. You’re an expert in building your business, but that doesn’t mean that you’ll have the insights and answers to all the questions – no one does. That’s why it’s worth reaching out to experts and hiring advisors to help.
You already have a fairly extensive list of things that you know you don’t know. Things you’ll need to research. Things you’ll need to learn.
Things you’ll need to hire outside expertise to help with.
But added to that already big list, is an entire undiscovered void of not-knowingness.
I’ve had a couple of calls recently with prospective clients that have said exactly that ‘You don’t know what you don’t know’.
As a result, I created a fabulous free resource that will help ask you the important business questions that you need answering. It’s called the Ultimate Growth Audit, it’s free and just takes no more than 5 mins to complete. You’ll get a personalised report that will show you the areas of your business and marketing that you need to focus on for growth.
So what can you do?
- Ask good questions and plenty of them – always be curious
- Speak to other founders who are further on in their journey than you
- Find out what caught them out, what took them by surprise
- What do they know now that they wish someone had told them at the start?
- Ask the experts. If there is something you don’t understand, hire an expert who does or find something that can share their knowledge with you
Many founders will be happy to share their experience because they remember how much help they needed (and received) when they were starting out.
I read recently ‘If you want to get somewhere fast, find someone who has already done it, been successful and learn from them’. Love that!
- This could be someone who is a technical expert, able to help with a particular aspect of the product design for example.
- It could be an expert in supporting start-ups
- It could be someone who can look at the overall picture of where your business is right now, where you want it to go, and help you figure out how to get there
Talk to your customers and your target market
And lastly, but probably most importantly, ask your target market. Even if, especially if, you think you are part of your target market.
It’s important that you don’t just create something that appeals to yourself. The research before you launch a new product or service really pays for itself. You actually know that what you’re creating is wanted and needed. It will further fuel your passion for your business and help you make more sales.
If you are in the start-up phase asking your customers will help you get something launched, even if it isn’t perfect. You know people want it – don’t make them wait forever while you source the exact shade of blue, or find the ideal packaging.
And after you’ve launched your less-than-perfect product, keep listening. Keep asking your customers what they love about it, and what they’d like to change. They have all the answers you need to make your business a success. It’s about taking the time to ask the right questions.
Keep learning and be curious
The thing that most successful founders do all the time is be curious. And they learn from experts. Keep learning, keep having fun and keep asking questions.
Make sure that you do the Ultimate Growth Audit for more insight. If you’re ready for growth click here to find out more about working with me on business growth strategy.