#21 Do they know, like and trust you?

How do you get people to know, like and trust you?

Did you know that stats prove that only 3% of people are ready to buy from you when they first see an ad or find out about you? The truth is that your prospective customers and clients need to come into contact with your brand at least 7 or 8 times before they’re ready to make a purchase. And that figure could be even higher if you sell an expensive product or service.

So how do you help your prospects to get to that stage?

You focus on building relationships.

This week on the podcast, I talk about how you can get people to know, like and trust you, so they’re ready to buy from you.

Tune in, and you will learn…

Ways to build relationships with someone who’s never heard about you.

• You can reach new prospects through paid advertising.

• Or you can expand your audience organically by creating great content – a blog, a podcast, videos, etc. Make sure that the content is valuable and that it resonates with your target audience.

• Engage on social media – think about who your ideal clients are and which social media channels they use. Be active on those platforms and start conversations.

• Write guest posts for someone else’s website.

• Be a guest on someone else’s podcast.

• Host a webinar, a workshop, or an event. You could do this on your own but also through a strategic partnership with a business that has a similar audience to yours.

• Engage with people at networking events – either face-to-face or online.

How to get people to know, like and trust you?

• Having people know, like and trust you is all about building relationships!

• People want to buy from brands that they like – they need to feel they have a connection with that brand. So whenever you’re creating content, focus on topics and angles that will resonate with your target market.

• Be authentic – people want to know the real person behind the business.

• Be kind and generous with your time and content – wherever possible, think about how you can help others.

• Share testimonials – on your website (Home page) and in all your proposals.

• Create case studies about the projects you’ve worked on and focus on the results you achieved.

• Send a newsletter to your email list, but make sure the content is engaging and valuable and shows your expertise.

• Invite your existing and previous clients to refer you and recommend you to others. Remember that, as consumers, we are much more likely to buy at the back of a referral or recommendation from someone we know.

Related podcast episodes

#7 – The benefits of networking.

#32 – What about strategic partnerships? 

More about me

I hope you found this episode useful and that it gave you some ideas about building relationships based on trust with your prospects, so they can feel confident to purchase from you or your company.

If you’d like to work with me to help you grow your business, check out my Work With Me page. You can book a FREE 30-minute discovery call where we discuss the challenges you’re facing and talk about how I can help you grow your business!

And if you have any questions for me get in touch via my website or connect with me on LinkedIn, and I’ll aim to cover questions on the podcast.