It’s never too early to start connecting with people, sharing content and building awareness, especially right here on LinkedIn. You just never know where the next conversation will take you.
A few months ago, I shared a short video updating my audience on the work I’m currently doing – inspired by a chat with a friend who said something along the lines of ‘I can never keep up with what you are doing’!
It was a quick video saying ‘Hi everyone. I haven’t spoken to you for ages. This is what I’m up to. Let me know what you’re doing as it’s probably been a while.’
People seem to like a video and it got a good response. A guy called Arif Hussein who saw my video asked me to join him on a webinar called ‘Cashflow is King’. Through that, I met loads of great people in his network, including an accountant called Reza.
I didn’t know where that video would lead me. I was just starting a conversation, allowing people to get to know, like and trust me and trying to reconnect with my audience.
I have since interviewed Reza for my podcast, on all things finance and pricing, which was really informative both for me and my audience. And I’ve been able to refer a client to Reza because I know that he is a trusted supplier able to help my clients with their finances.
Even if you are just starting out you can share the story of your journey so far, why you’re doing what you are doing, what you’re struggling with, what’s working well and what you need help with. People love to follow people on their journey. This is a really powerful way to make new connections and build new relationships on LinkedIn.
You can engage your audience and make them part of your journey.
Ask them for help with packaging designs, research or choosing names. Requests for audience participation do really well on LinkedIn, as your contacts become part of your story, they’re more likely to share that story with others.
Once they’ve bought into what you’re doing, they’re more likely to buy from you in the future.
It also pays to be transparent about the challenges you’re facing. Someone with the answers you seek might be watching, and ready to step in with their help and guidance. Or someone who believes in what you’re doing may know just the right person to connect with.
What can you be sharing on LinkedIn to help keep your brand top-of-mind with your existing network, and help you connect with new people?
Here are 3 quick tips for improving your LinkedIn strategy I shared earlier this week. I have committed to doing a daily video every day in September so subscribe to my YouTube channel for more videos.