Marketing and Media Services
I can help with a whole range of marketing and media services.
Most clients need help initially with putting together the Marketing Strategy and then a Marketing Plan, Marketing Calendar and budget.
- Marketing Strategy based on company objectives and areas for growth.
- Create a marketing plan based on marketing strategies
- Marketing Calendar and budget
- Market Research/ Understand the space
- Customer Review. What does your ‘ideal’ customer look like?
- Brand. Review mission, vision, values and stakeholder promise
- SWOT and Identify 3-4 key areas for growth
- Plan and implement marketing campaigns
- Ensure all marketing channels are covered (Earned/Owned/Shared/Paid)
- Track marketing campaigns and report on effectiveness. This could be on a weekly or monthly basis depending on the level of spend.
- Marketing Metrics – Set KPI’s and report on these regularly in line with client reporting. Determine what metrics are important to measure in your particular business in order to achieve your marketing goals?
- Review sales funnel/ lead generation.
- Review website
- SEO audit. Working with an SEO specialist to audit the site and put together a comprehensive SEO strategy.
- Content audit, strategy and Content Creation.
- Creation of marketing collateral/ assets
- Marketing Director services. This enables the client to have the expertise of a marketing director without the cost of employing someone full or part time.
Media Planning and Buying Services
Full media audit (including review of all agency work)
Research of target audience
Creative production if required