Julia Elliott Brown is CEO and founder of Enter the Arena and a serial entrepreneur, with more than 20 years experience in the start-up industry.

She raised £2 million for her last business, Upper Street, a fashion tech brand. And now she helps female founders secure the investment they need to scale.

In this episode we explore:

  • How failing to scale led to greater success
  • The range of skills entrepreneurs must demonstrate when raising investment
  • Why only 2.7% of venture funding goes to women-led businesses
  • And how Julia helps female founders to overcome this
  • How she prepares her clients for successful investor meetings
  • When is the right time for a start-up to raise funding

Links mentioned:

Connect with Julia: Enter the Arena Podcast: Fundraising Stories with Women Entrepreneurs

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