Marketing
This category contains articles related to marketing for founders of growing businesses who want tips and advice.
#48 LinkedIn – brand awareness, gaining trust and finding new customers with Jamie Capaldi
I love LinkedIn. I love how you can connect with new people that you’d struggle to get in front of in real-life. And I love having the opportunity for meaningful conversations that build relationships. I love how you never know where an interaction might take you. So...#33 Why it’s great to survey your audience
Why is it important to survey your audience? Have you ever conducted any market research with your existing or ideal customers? This week on the podcast, I talk about surveys and why they are fantastic for your business. As you may know, I’m in the process of...#31 It can be lonely working on your own
Can working for yourself be lonely? ? This week’s podcast episode was inspired by all of you that responded to my recent LinkedIn post about feeling lonely when working for yourself. With so many freelance professionals or people setting up businesses saying...#21 Do they know, like and trust you?
How do you get people to know, like and trust you? Did you know that stats prove that only 3% of people are ready to buy from you when they first see an ad or find out about you? The truth is that your prospective customers and clients need to come into contact with...