Marketing
This category contains articles related to marketing for founders of growing businesses who want tips and advice.
7 ways to increase your customer lifetime value
Keeping existing customers is generally a lot easier than finding new ones and converting them to become paying customers. They already know, like and trust you/ your brand/ your products. So one of the key things to think about is how can you increase the customer...Customer Lifetime Value (CLV) – Why is it so Important?
Importance of Customer Lifetime Value One of the most important things to know about your business, whatever its size, is the customer lifetime value, or CLV. This is a key metric, because if you understand what your customers are worth to you over time, then you can...