Customer Strategy


#33 Why it’s great to survey your audience

Why is it important to survey your audience? Have you ever conducted any market research with your existing or ideal customers? This week on the podcast, I talk about surveys and why they are fantastic for your business. As you may know, I’m in the process of...

#30 The importance of business planning

Do you have a business plan? And if you don’t, why might you need one? In this week’s episode, I talk about the importance of business planning. Welcome to the second series of Starting to Scale with Emmie Faust, which is still focused on helping people to...

#25 How to focus on your ideal customers

We all have limited time and money to spend on marketing so it’s key to focus on those customers that are going to deliver the best ROI. The ones that want your products or services, they love your company and they keep coming back time and time again to buy...

#15 Why the customer journey is important

Today I want to talk about the customer journey, which is something that I believe is really important. I think it’s often overlooked, and yet it’s one of the most important things in my eyes. As a business owner, you must look after your prospects and...