Marketing

This category contains articles related to marketing for founders of growing businesses who want tips and advice.


7 ways to stop wasting your marketing budget

Are you worried you might be wasting marketing budget on activities that aren’t delivering a return? In one survey, respondents approximated that 26% of their marketing budgets are squandered on fruitless channels and strategies. Does this sound familiar? 😫 Improving...

#11 Why and how – measure your marketing effectively

Measure marketing performance effectively Why should you measure your marketing? Measuring your marketing performance is critical to business growth.  If you don’t, you don’t know what is working and what isn’t. And that means you’re probably...

#33 Why it’s great to survey your audience

Why is it important to survey your audience? Have you ever conducted any market research with your existing or ideal customers? This week on the podcast, I talk about surveys and why they are fantastic for your business. As you may know, I’m in the process of...

#30 The importance of business planning

Do you have a business plan? And if you don’t, why might you need one? In this week’s episode, I talk about the importance of business planning. Welcome to the second series of Starting to Scale with Emmie Faust, which is still focused on helping people to...