Marketing

This category contains articles related to marketing for founders of growing businesses who want tips and advice.

The 6 key marketing metrics every business needs

Marketing

So you don’t have a clue what marketing metrics are, let alone which ones are important? Panic not! Just read on to discover my top six metrics for effective marketing, and why – no matter the size of your business – you need them. Marketing metrics...

38 marketing questions that you’re asking me

Marketing

I work with lots of clients that have many marketing questions  – whether they could be doing things better, whether they are spending their money wisely, and what their marketing mix should look like.  Helping businesses to make sure that they are not wasting...