Marketing

This category contains articles related to marketing for founders of growing businesses who want tips and advice.


7 ways to stop wasting your marketing budget

Are you worried you might be wasting marketing budget on activities that aren’t delivering a return? In one survey, respondents approximated that 26% of their marketing budgets are squandered on fruitless channels and strategies. Does this sound familiar? 😫 Improving...

#86 Building an eco-friendly product with Cupple

Cupple combines a reusable cup AND reusable water bottle in one, reducing the number of items to carry for an eco-friendly, on-the-go lifestyle. Save space. Save waste. Building an eco-friendly product with Cupple The Cupple story began when Founders and cousins...

#79 Creating an authentic and meaningful brand

Creating an authentic and meaningful brand   When it comes to picking which brands to like and support, 90% of consumers feel authenticity is key. For younger generations, authenticity is a major deciding element in brand selection. Being honest and real is what...